Level 1 LEVEL 1: CONCEPT IGNITION

Art Chain

Artist-First Digital Originals Platform

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Mission: Digital Authenticity for Creators

To empower artists, musicians, and creators to sell authenticated digital originals — not speculative tokens — through a frictionless, compliant, and invisible Web3 experience embedded directly into mainstream e-commerce platforms.

We envision a future where digital authenticity is as natural as signing a canvas — where creators own their distribution, fans own their digital collectibles, and the underlying blockchain is never even mentioned.

Artist-Centric

Built for creators and Shopify merchants, not crypto traders

Invisible Web3

Blockchain authentication with zero crypto jargon or wallet UX

Compliance-First

Leverages partner licensing for MSB, AML/KYC, and fiat conversion

E-Commerce Native

Seamless Shopify integration, expanding to Squarespace, Etsy, WooCommerce

Technical Architecture

Core Insight

Web3 adoption happens when it disappears

Frontend

Shopify App integration with no crypto jargon or wallet UX

Minting

API-driven lazy minting powered by partner infrastructure (e.g., Crossmint)

Payments

Fiat-first architecture leveraging off-ramp partners (e.g., Transak, Stripe Crypto)

Wallets

Embedded, custodial wallets created automatically for buyers

Storage

Decentralized file persistence (IPFS or Arweave) abstracted from the user

Abstraction

Modular payments_adapter interface to enable quick provider swaps

Strategic Goal

Create the first production-grade reference implementation of "Invisible Web3 Commerce."

Risk Awareness & Mitigation

Fee Stack

Risk: Combined fees could reach 14–15%

Mitigation: Tiered pricing, L2 volume rebates

Market Perception

Risk: "NFT fatigue" among creators

Mitigation: Rebrand as Digital Originals / Provenance Certificates

Regulatory

Risk: Partner dependency for AML/KYC

Mitigation: SLA-backed compliance partnerships

API Reliance

Risk: Crossmint or Transak downtime

Mitigation: Build provider-agnostic adapter interface

Capital Efficiency & Funding

A lean, partner-leveraged approach to building production-grade infrastructure

Initial Capital Requirement

$372,500

9 Months to Beta Launch

Team Composition

Product Lead
Strategy & Vision
Full-Stack Engineer
Web3 + TypeScript
Compliance Liaison
Partnership Management
UX Designer
Creator-Focused

This estimate assumes outsourced compliance via partner APIs and hosted infrastructure.

Next Steps: Concept Ignition → Build Ready

1
Weeks 1–2
Narrative Validation

Conduct 10–15 interviews with Shopify creators. Avoid "NFT" language; test resonance of "Digital Originals."

2
Weeks 3–5
Legal Feasibility Memo

Engage Web3 counsel to confirm compliance posture for Crossmint + Transak integration.

3
Weeks 4–8
POC Development

Build minimal viable demo: upload → mint → sell → buy → view provenance.

4
Parallel
Investor & Partner Brief

Create 12-slide deck to attract design partners and seed-stage investors.

Strategic North Star

To make digital authenticity a trusted, invisible layer of global commerce — starting with artists, scaling to everything humanity creates online.

Join the Project

We're seeking partners, investors, and design collaborators to bring this vision to life.

Fund the Build

We're seeking $372,500 to build the first production-grade "Invisible Web3 Commerce" platform and reach Beta launch in 9 months.

Discuss Funding

Become a Partner

We're looking for Shopify creators, Web3 infrastructure partners, and compliance advisors to help shape the platform.

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